Nike Teams Up With A.L.C.'s Andrea Lieberman To Re-invent The Nike Cortez

Nike and  A.L.C.'s Andrea Lieberman have teamed up to create a limited-edition Nike Cortez by A.L.C. sneaker for women. Released in celebration of the 45th anniversary of Nike’s Cortez, the shoe will be available on August 25 and August 28, 2017 respectively.

The new Nike Cortez features a snakeskin-print back tab and two sets of laces (regular and extra-long, which can be wrapped around the ankles). Each of the three colours features an exclusive message on the sock liner inside- ‘Love More’ (blush), ‘Do It. Own It’ (grey) and ‘Think How You Can’ (off-white). 

L.A. designer Andrea Lieberman and founder of A.L.C. was quoted as saying;

“These are the sentiments that we want our girl to carry with her every day,” Lieberman said. “Our company and Nike share so many of the same values. What I’ve always strived for with A.L.C. is for a woman to put on a piece and feel good. … For me, these messages feel very empowering.’’

“I’ve been a Nike girl for life. I often used them in my music styling, whether it was the Cortez on Jennifer Lopez or Air Force 1s on Puffy [a.k.a. Sean Combs] back in the day. Several seasons ago, I was looking for the right shoe to style a fall A.L.C. look book, and it was one of those aha moments when I realized it was the Cortez. We’ve been using it ever since, because it seems like the perfect go-to sneaker for this modern mind-set of fashion dressing.”

Nike spokeswoman Grace Chang said that the A.L.C. style is a nod to the modern woman on-the-go and that it has more of a high-fashion twist.

“This is the first time we’ve done long laces, which girls are styling in unique ways,” Chang said. “It has that ballet-street-style vibe to it. The way Andrea styles sneakers is so elevated — juxtaposed with beautiful dresses, amazing leather pants or velvet gauchos — that it speaks to all generations.”