Sofia Richie For Madonna's Material Girl

16-year-old model Sofia Richie has been announced as the new face of Material Girl, a fashion line created by Madonna and her daughter Lourdes ‘Lola’ Leon for Macy's. Sofia stars in the fashion brand's colorful new campaign, which celebrates its five-year anniversary. 

'It's such an honor for me to announce that I'm the new face of Madonna and Lola's Material Girl!' Sofia captioned a photo from the campaign that she posted on Instagram. 'Can't wait to show you the awesome ads we created in NYC.'

Material Girl  has been known to feature bold women including Kelly Osbourne, Rita Ora, and Zendaya. Sofia models crop tops, faux-leather jackets, body-con dresses, and pleated skirts on a fifth birthday party set, complete with a candle-topped birthday cake, presents, and balloons. 

Here is what Madonna had to say: 'Sofia Richie perfectly embodies the style and spirit of Material Girl and is the ideal new face for the line.' Her daughter Lourdes added: 'Coming from an artistic family, self-expression is in our blood. I love Sofia’s style and energy, and look forward to collaborating with her.'